Of course Apple wants to bring Google's Gemini AI to iPhones

Apple is reportedly in talks with Google to integrate its Gemini AI in iPhones, Bloomberg reports, a move that should help both companies compete with OpenAI and its (heavily invested) partner Microsoft. While it might seem like an admission that Apple is lagging behind on AI, the partnership fits if you think of generative AI models as an evolution of web searching, something Google already provides to all of Apple's devices. According to the report, Gemini could be the cloud-based generative AI engine for Siri and other iPhone apps, while Apple's models could be woven into the upcoming iOS 18 for on-device AI tasks. Bloomberg notes that Apple has also had discussions with OpenAI about using its own models, and it could still end up partnering with another AI outfit, like Anthropic. Apple could conceivably even work with multiple partners until its own generative models are up to snuff.