Thought Leaders in Artificial Intelligence: Allied Universal CIO Mark Mullison (Part 2) Sramana Mitra

Sramana Mitra: Can you take us through some use cases in your customer scenarios where you are seeing these kinds of impact? Mark Mullison: Just a little more context and then I'll get to the specifics. There are three big differentiators in Helios's platform. The first is a proprietary attribute model that we use to store all the knowledge about the site. We organize that in a special way. You might think, "Isn't that just a big database?