Composability set to be next big thing for digital experience platforms

The pressure on organisations to offer excellent customer experience to each unique individual is growing. Today's consumers have much lower levels of patience for businesses that fail to meet their exacting expectations, whether around service, availability, delivery or choice. Rises in inflation rates and cost of living are driving a decrease in spending and consumers being more selective about what they buy, and where from. According to the latest EY Future Consumer Index, 42% of people will only buy from brands that align with their values, and 36% will only visit stores that offer great experiences. Against this backdrop, a digital experience platform (DXP) could prove a vital investment for organisations.