Big Hit invests $3.6m in AI fake voice startup. Could it clone BTS's vocals?
Big Hit Entertainment is pouring money into artificial intelligence. The company behind K-Pop megastars BTS has announced the investment of 4 billion KRW (approximately $3.6m) into a Korea-based Artificial Intelligence company called Supertone. Founded last year, Supertone claims to be able to create "a hyper-realistic and expressive voice that [is not] distinguishable from real humans". Could Supertone soon create "hyper-realistic and expressive" clone voices for BTS members themselves – allowing Big Hit to record BTS vocals (or, more likely, BTS-narrated ads, video games etc.) without the band even being in the room? The evidence suggests it's not beyond the realms of possibility.
Mar-2-2021, 03:45:09 GMT
- Country:
- Asia > South Korea (0.05)
- Industry:
- Information Technology > Security & Privacy (0.35)
- Leisure & Entertainment (0.36)
- Technology: