AI and the next step in financial management tools (VB Live)
Today's consumers want financial wellness tools that help them proactively manage their money. Join this VB Live event to learn how the industry's most innovative companies are using artificial intelligence (AI) and machine learning to build the kind of financial solutions and apps to attract and engage today's evolving consumer. Traditional personal finance management tools don't hold consumer interest because they don't offer what customers are really looking for, says Tiffani Montez, retail banking senior analyst at Aite Group, a research and advisory firm specializing in the financial services industry. "So what's next?" she asks. "Banks and credit unions are asking if there's a way to rebuild the tools we have today to drive true engagement with the customer."
Apr-11-2018, 19:11:57 GMT