The rise of the deepfake

The film industry has only recently begun addressing these ethical and policy issues, with a new network of Film and TV industry figures assembling this year to debate the problems. The context may be a dangerous one for filmmakers. A deepfake'moral panic' has convulsed the political world, following DF videos of politicians delivering speeches that they never made. Severe legal restrictions on deepfakes are already being mooted. There are clear ethical dangers: as the deepfake Tom Cruise tells us ominously in Chris Ume's video, "If you like what you're seeing, just wait till what's coming next."