Amazon Alexa's smart home dominance is fragile without a global launch

"Alexa, why are you winning the smart home market?" It seems every appliance that's any appliance is adding Alexa support at CES 2017, giving Amazon a commanding lead in the race to become the de facto smart home standard. As someone who lives in Australia, where Amazon Echo hasn't launched, though, I'm left wondering when we'll get to join Alexa's gang. In the battle to become the brand that's synonymous with the smart home experience, building a global footprint will become important very soon. In a global market, selling to two of 200 countries won't keep you in the driver's seat for long.