Does Artificial Intelligence Have a Place in the Travel Industry?

Imagine you're planning a vacation for your family. You've spent a generous amount of time researching destinations, booking flights, securing a car rental, and finally, the hotel. After thoroughly researching all of your options, you settled on a property and pick up the phone. After a few rings, you hear a voice on the other end of the line, and you immediately tense up--a voice bot. What could have been a quick and painless phone call turns into a one-sided conversation that seems to take you in circles until finally, you're able to talk to a human on the other end of the line. In 2021, customers value a personal connection, but the convenience of a voice bot is hard to beat for some businesses that just don't have the manpower to handle their current call volume.