Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO - Search Engine Land

Google entering verticals and competing directly against publishers, advancements in machine learning and AI and zero-click searches are the trends most likely to affect SEO in the next three years, according to a SparkToro survey of over 1,500 SEOs. Trends that are here to stay? Respondents were presented with a list of choices and asked, "How much of an impact do you believe the following trends will have on SEO in the next 3 years?" Options were ranked on a zero-to-four scale; zero meaning "no impact" and four meaning "huge impact." The trend that professionals responded were least likely to affect SEO included outcomes from US Congressional and Department of Justice investigations, visual search advances and "content-nudging" products such as Google Discover.