On Demand: Digital Experiences Using a Conversational Interface

How do you interact with your customers? Given the predominance of mobile devices and messaging apps, many experts believe the next era of customer interaction will belong to "the conversational layer" -- both text- and voice-driven -- that will use chat, messaging, or natural language interfaces to interact with people, brands, services, and bots. In this webinar, Babson College's Bala Iyer, author of the MIT SMR article "Do You Have a Conversational Interface?," Using industry examples and findings from his research, he offers strategies for capitalizing on conversational interfaces to capture customer loyalty.