This startup will scrape your Facebook data and then sell its reports to landlords

The personal data you share with Facebook and other social platforms is a treasure trove of information that can, according to one UK startup, prove whether or not you would be a good tenant. Score Assured wants to take the data you share privately and publicly with social media and sell it to individuals, employers, and landlords. Tenant Assured, the first tool in the company's potential suite of data mining-and-selling resources, will connect with your social accounts and give landlords a report based on your data. The company says it uses machine learning software to predict what your data means--from your personality to "financial stress." It also rates the "risk" you would be as a tenant.