What Is Artificial Intelligence Really and When Will It Matter for Events?

"Artificial intelligence" is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. What is artificial intelligence, and when should you care? Artificial Intelligence (AI) and machine learning technology have come a long way in recent years, and they have a wide range of applications. However, there are some common misconceptions about what AI actually is, having often become synonymous with automation or, more generally, thoughtful computer programming. In the event industry in particular, more and more event tech offerings now market AI features.