Review: Google Declares War on the iPhone With the Pixel

Like doesn't have a version number new?" The line, from Google's ad introducing its new Pixel smartphone, is a clear dig at Apple's iPhone 7 and 7 Plus, which some critics derided as just a modest update. By contrast, Google's new flagship smartphone has been redesigned and rebranded. The Pixel represents a strategy shift for the search giant, which is known more for its advancements in software, algorithms, and online advertising rather than hardware. With the Pixel, Google is looking to change that perception.