How Machine Learning Is Changing the Game for Content Metadata

These are the best of times for entertainment content owners and distributors--but they are also very challenging times. There is more content--often great content--than ever before and also vastly more competition due to the rise of streaming services, as well as on-demand options. This presents a challenge for content owners and distributors: how to stand out from the crowd and help viewers find what they want. Awash in all that content--not just professionally produced long-form content, but also highly viral digital-first content--viewers have a hard time wading through it all. In fact, it would take a single viewer more than 5 million years to watch the amount of video that crosses global IP networks each month, according to a recent Cisco Systems report. That's why it's imperative for content owners and distributors to make it easy for viewers to search and discover their content.