Are You Riding One of the Three Software 'Waves'?

Merriam-Webster dictionary defines a trend as a "current movement in a particular direction," however, VLAB keynote speaker and Venture Capitalist Ann Winblad likes to say "wave" instead. The companies her firm Hummer Winblad Venture Partners (HWVP) invests in are typically riding enterprise software waves. "Waves form far out into the ocean and can go very deep," said Winblad comparing nature's waves to what's happening in the software industry. Big data is a term for data sets that are so large and complex that traditional data processing applications are inadequate to handle them. An example of a company riding this wave is MuleSoft, an HWVP investment. They make it easy to connect applications, data and devices.