Start-up wants to tell your car's dashboard where emergency vehicles are

HAAS Alert is partnering with the city of Chicago to explore integrating HAAS' data with the city's traffic management system in order to, for example, adjust traffic signals in real time. Hohs said the company is also partnering with agencies in Palo Alto, Detroit and Grand Rapids, Mich., and is in talks with the Los Angeles Fire Department. Hohs said that although he is proud of the public safety benefit of HAAS Alert, he is mainly targeting navigation apps and car manufacturers for revenue development. He said he hopes to get his product onto consumers' mobile phones and, eventually, into self-driving cars that will automatically redirect based on the information provided by the app. "We want to get into services that users use every day," he said.