Three ways artificial intelligence will advance media businesses

In IBB Consulting's work with media companies, we've identified three key areas where opportunity exists to integrate AI and machine learning to improve the customer experience, boost revenues, increase productivity and more. From chatbots and content creation to new levels of personalization, the following areas are opportunities to integrate AI into everything from consumer-facing properties to internal functions. AI-driven chatbots can already interact with people on the web or on mobile to help find information, answer questions and sell services. We're early in the game when it comes to how they will be deployed, with the goal being to ultimately get to a place where communicating with a chatbot feels no different than chatting with a real person. Most customer requests and issues are basic and can be handled by programming chatbots to understand questions and trigger words, then provide answers by querying specific data sources.