Fox is using machine learning to predict which movies will be hits

The movie studio 20th Century Fox developed a machine learning algorithm that it's using to predict who will like new movies. The system, described in a paper published on the preprint server ArXiv in late October, analyzes and categorizes movie trailers based on the objects and people it detects in them. Other films with similar trailers, according to the algorithm, will likely appeal to similar audiences. For instance, a blog post about the algorithm details how it interpreted the X-Men film "Logan." After watching the trailer, the top four labels picked up by the algorithm were "tree," "facial hair," "car," and "man," which led the algorithm to recommend the visually-similar film "The Revenant," perhaps because of all the beards and forests.