SMS Chatbots: Using Twilio and SnatchBot to Drive Engagement

Plenty of smartphone users are more in-touch with their friends and family through SMS message apps than they are through social media and other tools, especially among the older demographics. Businesses are also using SMS for a range of uses, mostly around appointments and services, yet the rise of chatbots makes them a natural way to engage via SMS using Twilio and SnatchBot to build a clever service without the need for deep technical knowledge. The modern SMS app on an iPhone or Android device is just as effective as Facebook Messenger and other services, but it has some critical advantages. SMS works when 4G connections are down, it works in places where connectivity is spotty and every phone owner knows how to use it. Those advantages mean that any business looking to adopt a chatbot should consider running it as part of its SMS service as well as on websites, apps and social media messaging to ensure a way to engage and connect with users, whatever their preference and technology skills.