How Verizon is Building a Big Data and AI Culture

The downtown home of the NBA's Wizards and NHL's Capitals is now called Capital One Arena. Owner Ted Leonsis announced the change from Verizon Center along with an investment of $40 million in the arena. Leonsis' Monumental Sports & Entertainment is not disclosing the financial terms or length of the new naming-rights agreement. It goes into effect immediately, with new signage expected by the fall. Telecommunications has long been one of the most data-intensive industries, and some of the earliest analytical marketing initiatives originated at established firms like AT&T.