AI Meets Localization

Taryn Southern, a well-known YouTube star and musician, became interested in how AI could enhance her listeners' experience and personalize their music discoveries. Spotify for instance, uses collaborative filtering to collect as much data as they can regarding a listener's music preferences and then compares this data to data collected on other users. Pandora uses a combination of human expertise and algorithms – experts tag various songs with a multitude of tags, such as music genre, artist name, and language. Then, when a listener selects a particular song or artist, the algorithm then matches this selection to these characteristics and suggests "radio stations" that the listener will likely enjoy. Southern also loves how AI enhances her musical creative process and explains that part of the charm of using AI in her music development is the creative control she is afforded.