How machine learning will take off in the cloud

A company that helps users to create their own websites now knows what kind of sites their 80 million users are building without pestering them with repeated questions. Wix, a Tel Aviv-based web development company, is using machine learning on Google's cloud platform to learn more about its users so it can help them find the images they need to build interesting and useful websites. That's just the beginning of how machine learning will be used in the cloud, according to industry analysts who say machine learning will be the biggest thing that's ever hit the cloud. David Zuckerman, head of developer experience for Wix, said machine learning in the cloud will be a boon to companies that don't have a major research division. "The cloud has brought this technology to everyone," he said.