Leveraging Technology to Engage More Customers

Increasing customer engagement is central to any effective sales-and-marketing plan, and for good reason. Engaged customers are more likely to expand their relationships with you to other transactions, and even bring new consumers into the fold through positive word of mouth. Such feel-good interactions reduce churn and boost satisfaction. Among other benefits, that offsets the costs of acquiring new customers, which can be 25 times more expensive than keeping the ones you have already. Engagement is no less important in acquiring new customers, though. Besides improving sales conversion rates, it also can deliver more qualified leads.