Microsoft, Google Redefining Search Through Chatbots, Messaging

Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand's or retailer's Web site to find and return information on consumer queries. Messaging creates a new form of search advertising simply by returning information based on chatbot queries. Last week at the Bing Ads Next event in Redmond, Washington, Microsoft demonstrated how companies like airline ticket site Skyscanner, as well as Delta Airlines in a demo, use a chatbot by pulling information from its Web site to answer questions. Microsoft also demonstrated a chatbot that serves up on bing.com in search results. A restaurant called Moksha is testing the technology in the Redmond, Washington area.