Marketing Analytics and Data Science East 2019 - Day 1/2 Lessons & Reminders

MADS East 2019 was a two-day conference in December that gave attendees endless opportunities to expose themselves to new ideas in the space of data science for marketing. Some of this year's conference perks included: tables for one-on-one networking, a half-an-hour off the record roundtable with 7 industry leaders, two unique tracks per day, buffet-style lunches, breakfasts, snacks, a refreshing break for cocktails at the Opening Night Party, and NYC Times Square views. This article is my summary of the Day 1 presentations I was able to attend, including lessons and reminders from the speakers. Aside from staying up to date on industry trends, MADS East has also proven itself a valuable opportunity for data and marketing people who are looking to engage with professionals of varying career levels. I was expecting to be the only individual with little background in data or extended industry experience present, but to my surprise, there was a decent balance between early, mid and late-career attendees.