How AI-powered Chat Bots Can Drive a More Sustainable Society

Recently, Nestle and InSites Consulting's chatbot research experiment was awarded top honors at the Australian Market and Social Research Society (AMSRS) Conference. It was a bot moderated research that aimed to find business-relevant results in the sphere of people's attitudes towards waste and waste management. The most interesting aspect of this study, however, was the control group; that is a comparable group for whom the same study was moderated by an experienced qualitative researcher. In this way, the study went on to prove the efficacy of conversational AI systems in researching issues of sustainability. Nestle Australia stated that such bot moderated studies when administered on a large scale can prove to be a solution to the challenge of waste management which is haunting the whole world.