data.ai Launches Total App Revenue The Ultimate Mobile Metric

Until now, brands and publishers have been unable to benchmark total revenue on mobile. The mobile app economy is worth $500 billion, with 66% from ad revenue and 33% from in-app purchases, according to data.ai's Customers can now break down revenue streams and anticipate market expansion opportunities based on shifts in consumer behavior. "Total App Revenue provides a clear picture of data we've been missing in our business development and model creation. Carlos Salvado, Senior Market Analyst at Rovio Entertainment"Total App Revenue is the ultimate mobile performance metric.