5 Reasons Why Artificial Intelligence Will Transform Marketing As We Know It

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable growth in today's always-connected, real-time world, marketers must deliver continuous, customized, two-way, insight-driven interactions with customers on an individual level. Brands that understand this and put the right Systems in place to scale are creating competitive advantages that are very difficult for their competitors to replicate because it's not just about technology. Forrester Research refers to this as creating a "Contextual Marketing Engine". In their 2016 survey of 115 technology, marketing, and customer experience professionals, Forrester found that, across the board, organizations' investments revolve around implementing customer personalization initiatives, solving people's challenges, and assembling digital experience systems.