Cannes Lions 2016: Wired's Kevin Kelly on Virtual Reality, 'Virtuality' and AI

The Cannes Lions International Festival of Creativity is a great place to check out what's going on right now in creative industries all over the world--but what can it also tell us about the future? In his presentation at this year's event, Kevin Kelly, founding executive editor of Wired, talked about the forces of change that will shape all of our lives over the next 20 years. The two topics he focused on are both critical areas that brands are looking towards more than ever: Virtual Reality and AI. According to Kelly, who tested some of the earliest VR tech in the 1980s as a journalist, it's still going to be a number of years before VR is widely available, a staple in the home and consumer-friendly. "In the short term it's overhyped, but in the long term it's underhyped," he observed.