Chatbot Tracker: Are We Waiting For A Chatbot Hero? PYMNTS.com

More and more, chatbots are entering the B2C world without consumers even realizing it's happening. But are we waiting for some big, wow-worthy, famous, life-changing chatbot in order for the concept to become mainstream? Chatbots are clearly not yet dinner table discussion topics. "There is no doubt that chatbots will become a critical onramp for brands to connect with customers," said Jake Bennett, CTO at POP. "Chatbots [are] giving brands a direct communication channel and storefront inside the apps that users already use every day. A recent study by Ovum reported that 53 percent of American and German respondents prefer chatting with businesses through chat apps, like Facebook Messenger, rather than speaking by phone with the business.