Phantom by Paco Rabanne: Artificial Intelligence + Human Emotion = Augmented Creativity Fragrance News Fragrantica

Following the big launch of the latest pillar by Paco Rabanne, we received more interesting info about the creation, inspiration, and futuristic direction of the newest fragrance PHANTOM. Paco Rabanne's team developed PHANTOM with the perfumers, scientists, and technicians of the International Flavors and Fragrances (IFF) company, using the company's state-of-the-art Augmented Creativity process. With PHANTOM, every aspect of perfume creation has been reinvented by next-generation technologies developed for IFF. Thanks to neurosciences, algorithmic tools, and artificial intelligence, our perfumers have been able to push back their creative boundaries. How do you use neurosciences in perfumery?