Plan for the Future: How to Engineer B2B Content for Bots & AI - Act-On Blog

You can't talk about SEO and artificial intelligence without mentioning Google RankBrain, an AI program that helps process search inquiries. This AI is trained by data, which helps it understand patterns and behavior to determine whether people like your content and whether search engines should send you more traffic. But what does this mean for marketers and SEO? Artificial intelligence takes search much deeper, because RankBrain looks at search results differently. RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities -- called vectors -- that the computer can understand. If RankBrain sees a word or phrase it isn't familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.