Will Facebook's Secret Crush end the unbearable pain of unrequited love?

Mark Zuckerberg seems to have landed on a solution to turn around his untrustworthy and "not quite human" public image: playing Cupid. Harking back to its humble beginnings as a tool for ranking strangers' attractiveness, Facebook has announced a new feature called Secret Crush, wherein users select the friends for whom they carry a torch. If your crush adds you to their list – and with up to nine picks allowed, your odds aren't bad – Facebook will reveal you to each other and love will assuredly bloom. But if the feeling is not reciprocated, they need never know your identity – just that one of their friends has added them as "a secret crush". It is, for sure, a more welcome notification than "It is [former colleague]'s birthday today.