Should you bet on these retail innovations?

The widely predicted adoption of virtual or augmented reality (VR/AR) in the consumer experience may have yet to be fully realized, but all retailers must look to the future in order to stay competitive. You need only look to the demise of market giants like Toys R Us or The Limited to remember what happens when you don't. These days, innovation comes in many forms. Experimentation with voice-commerce through smart home assistants Alexa, Google Home, and Siri has been one notable area, as have fully automated stores like Amazon Go. Who is really leading the charge in organic innovation?