Gartner Top Strategic Predictions for 2018 and Beyond

By 2020, 5 of top 7 digital giants will willfully self-disrupt to create their next leadership opportunity. Digital giants such as Amazon, Apple, Facebook and Google disrupted industries by looking to previously unexplored options such as chatbots, conversational UX, and visual and voice search. However, the giants have grown so large, it is difficult to find new external areas to disrupt, so these enterprises will turn to self-disruption, e.g., potentially disrupting their own revenue bases to create new opportunities. Remember that Apple disrupted the MP3 industry, where it had a leading product in the iPod, with the iPhone. While this reduced revenue for Apple iPods, it allowed the iPhone to replace navigation systems, digital cameras and other functions.