Tinder Launches New Podcast Backed By Dating Data

Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead. The latest brand to try its hand at a sponsored, or "branded" podcast? Tinder, the dating app owned by IAC/InterActiveCorp subsidiary Match Group Inc. The new show is called "DTR," short for "define the relationship" (the anxiety-inducing conversation where two millennials mutually agree on the degree to which things are casual or serious). The six-part series, hosted by journalist and "This American Life" music supervisor Jane Marie, covers various topics surrounding dating in the digital age, like how to best construct an online profile or the precarious transfer of nude photographs.