Joanna O'Connell: Machine Learning is an Underlying Trend of Programmatic

This article originally appeared in the French publication Viuz from an interview held with MediaMath CMO Joanna O'Connell at Cannes Lions. It has been translated into English below. What does MediaMath do and how do you differentiate from your competitors? MediaMath was founded in 2007 and, since the beginning, our goal has been to revolutionise traditional marketing in a mobile and data-driven world. We provide marketers with the best tools to take advantage of this new world.