Soapbox: AI will help marketers focus on being human again - MarTech Today

The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time and cost savings. But with all the hype around new technology, we may have overlooked the most exciting part of the AI revolution. As traditional marketing shifted into digital marketing over the last decade, we've drifted further and further away from the human-to-human interactions that defined customer experience in prior decades.