AI and Machine Learning in Sales

In one form or another, competitive organizations are already using artificial intelligence to automate tasks, improve efficiencies, or drive more revenue. For sales and marketing teams, AI and its subfields have finally fused science into the art of selling. Natural language processing (NLP) for example, can help determine customer intent. Machine learning (ML) can recommend the best response for sellers, and A/B testing can identify the most effective playbook for a scenario or customer demographic. Indeed, the time for pitching AI's business case in sales has long since passed.