How pharma industry can take advantage of cognitive chatbot

In today's business era, AI chatbots are redefining the way pharma companies interact and engage with their clients. These chatbots mimic human conversation via text or auditory means which is a huge opportunity for the pharma industry to have a one-to-one conversation with their customers, doctors, and patients. Apart from that, by using intelligent virtual assistants, pharmaceutical companies can build a strong relationship with doctors and patients by communicating with them and assisting them directly. The two main areas within this industry that will drastically benefit from developing a pharma chatbot are R&D and marketing. By developing a chatbot, a pharma company can have a virtual digital assistant to provide information to users on various topics, such as how to respond to inquiries on certain health conditions, a complex drug procedure, and the appropriate method of using a certain medical device.