Why AI is critical for marketing success

AI has grown from a tech buzzword to a part of the common vernacular in only a few years. In fact, 45% of corporate AI adopters reported AI technologies helped them establish a significant lead over competitors. Let's take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI and how it can transform digital marketing. Statistical analysis, when leveraged by AI engines, can typically make smarter and faster decisions than the most expert data scientists. AI can connect the dots and identify patterns unrecognizable to the human eye by integrating various data sets to paint a holistic picture.