Think Different (Again): How Apple Plans To Compete In The AI Personal Assistant Wars

That's the simple and iconic slogan Apple used during the second coming of Jobs, during his reinvention and revitalization of the company in the late '90s. Yes, there are second acts in American life. Jobs gave one to Apple, and it's still living it. But the world, of course, keeps changing, and computing changes, and Apple itself may need to think different. This year has been the year of artificial intelligence, natural language processing, machine learning, and computer vision.