Retailers must see artificial intelligence as more than bots

From Amazon Echo's AI assistant, Alexa, to Sephora's Kik chatbot, businesses are utilizing AI to enhance the user experience in a growing number of ways. In the past year, chatbots have surged in popularity, helping retailers better connect with their customers. Beyond chatbots, AI has shown immense potential for improving and streamlining the customer experience. Retailers can use the power of AI and predictive analytics to anticipate shoppers' needs. For example, by looking at a shopper's order history and frequency to determine repeat ordering patterns.