AI and SEO in the Post-BERT World: What Marketers Need to Know - Trust Insights Marketing Data & Analytics Consulting

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let's dig into what this all means. BERT is a massive language model that helps machine learning algorithms understand and predict sequences of words, phrases, sentences, and concepts. BERT stands for Bidirectional Encoder Representations from Transformers, open-sourced by Google in 2018.