Five Marketing Automation Trends to Watch Through 2022

From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Despite how far it's come, automated marketing will continue to scale, with global spending on marketing automation software slated to grow to reach $25 billion, a sevenfold jump from where it stands now at $3.6 billion. To produce tangible results in the increasingly automated landscape, marketers must learn to embrace automation by cashing in on the latest trends. Before taking a deep dive into some of the top-of-mind trends that are gearing to dominate the industry this year, let's quickly brush over how automation became the hub of modern-day marketing teams. The numbers pretty much speak for themselves.