Facebook Takes On Tinder, OkCupid With New Dating Service

Facebook has been in the midst of a massive privacy scandal following the revelation that user data was shared with Cambridge Analytica for several weeks now. Mark Zuckerberg's massive social network took a handful of steps to alleviate concerns since then, but during its F8 conference presentation Tuesday the company revealed a brand new way to infiltrate users' lives. Later this year, Facebook will roll out an entirely optional, opt-in dating service that will live within the main Facebook app, rather than making users download a separate tool. This will allow Facebook to compete with Tinder and OkCupid owner Match Group, whose stock fell after the announcement, according to The Verge. Product chief Chris Cox gave a brief, somewhat vague overview of how the dating features will work during the F8 show.