How Artificial Intelligence is changing the face of marketing

Have you, as a marketer, sat back and thought about how much energy you expend in identifying keywords, creating blog rollout plans, personalizing content for marketing, creating all those social posts and overall formulating content strategies? Now, step back and imagine if a lot of these activities were performed by machines, and all you had to do was actually enhance and optimize these activities. Or simply be the thought and enabler behind the plan? There are a lot of tools which enable you to free up your time and give you that chance to perform better. Artificial intelligence is a term used to describe an array of connected technologies which are at different stages of maturity.