App Radar Introduces Innovative Google And Apple Mobile User Acquisition Tool

App marketing and analytics platform App Radar has introduced a new innovative tool that enables companies to combine their app's organic and paid user acquisition data in one place for both Google and Apple app stores. The tool enables app marketers to understand the correlation between their organic and paid user acquisition efforts; how paid conversions impact total app growth and whether the share of traffic comes through users simply searching in app stores or through Google App Campaigns or Apple Search Ads. Google or Apple ad campaigns can be tracked on a dashboard with metrics including impressions, conversions and costs with adjustable timelines for comparison. Users can evaluate download trends and determine whether the change was impacted by app store optimisation (ASO) or an ad campaign. The tool enables app marketers to understand which app story (Google or Apple) boosted the app's growth the most, which ad platform generates better cost per conversion, which specific ad campaign performs best against KPIs and which campaign had the biggest impact on the app's growth.