This Is Probably Your Last Chance to Buy a Cheap MacBook for a While

WIRED 

Apple has dramatically jacked up the price of MacBooks, making the current Prime Day pricing that much more enticing. The company called price increases on its products "inevitable" just a couple of weeks ago. On Thursday afternoon, they became official on Apple's website. Its flashy new MacBook Neo is up $100, now at $699. Meanwhile, the MacBook Air gets a $200 price hike, now starting at $1,299.