Jivox Introduces Neuron Machine Learning Technology

Neuron enables machine-learning applications to be developed and deployed within the Jivox IQ platform. It is built on the Jivox Personalization Hub, an advanced technology framework employing in-memory database technology capable of storing and processing petabytes of data within milliseconds. The Personalization Hub is used by Neuron machine-learning algorithms to determine in real time the best ways to personalize creative and messaging. Using advanced matching algorithms, Personalization Hub ensures personalization, sequential messaging, conversation tracking, and attribution match consumers across all of their devices. Neuron helps brands discover micro-segments of prospects, in-market buyers, and shoppers in intent-rich micro-moments.